Creating an Online Store : A Comprehensive Guide to Online Success

In today’s digital world, an online presence is crucial for businesses to succeed. One of the most important forms of this presence is the online shop, which allows companies to sell their products or services over the internet. In this comprehensive guide, we will explore the key steps and aspects of creating a successful online shop in Slovenia that will attract customers and increase sales. It is also important to know how much the website or online shop will cost. How long does it take to develop an online shop? What are the procedures? Website development price? and more…. So you can read more about this later in the article.

Step 1: Planning and Preparation

Why is planning crucial? Planning is key to a successful website, as it allows you to take a strategic approach to the project and clearly define your goals and the steps needed to achieve them. Without proper planning, complications can arise during the implementation of the project, which can lead to delays, confusion or even the failure of the whole project.

Before you embark on building a website or setting up an online shop, it is essential to plan and prepare your project well. This includes thinking about the objectives of your shop, your target audience, the products or services you will offer and the competition in the market.

Setting Objectives

The first step in planning an online shop is to set clear and measurable goals. Do you want to increase sales, achieve greater brand awareness or attract new customers? Setting goals will help you to better target your efforts and monitor the success of your store.

Target Audience Analysis

An important step in planning an online shop is to analyse your target audience. Consider the demographic characteristics of your potential customers, their habits, preferences and what a typical purchase looks like. This information will help you to develop your sales and marketing strategy.

Market and Competition Research

Before starting to build an online shop, it is also essential to thoroughly research the market and the competition. Study other online shops in your niche, their offerings, prices, user experience and marketing strategies. This will help you to develop a competitive strategy and differentiate your store.

Step 2: Website Development and Online Shop Design

Why is design and development an important part of the process? Design and development are key steps in creating an attractive, functional and effective website. Proper design ensures that the webshop is aesthetically appealing and user-friendly, while development enables the implementation of the necessary technical solutions and functionality. Once you have clearly defined goals and a plan, it’s time to get started with the development and design of your online shop. This includes choosing the platform, designing the user experience, creating content and integrating payment systems.

Successful website design and development depends on close collaboration between designers, developers and the client, as well as careful testing and optimisation of the website before it goes live. It is also important to regularly update and maintain the website and to keep abreast of the latest trends and technologies in the industry.

Platform selection

One of the key decisions when setting up an online shop is choosing the right platform. There are several different platforms such as Shopify, WooCommerce, Magento, etc. When choosing a platform, consider your needs in terms of functionality, flexibility, ease of use and cost. Most often, customers opt for a combination of WordPress and WooCommerce, as it presents them with an easier option for further changes and customisations. Cookie control and terms and conditions are also important. Using cookies means monitoring the analytics of visitors to your site, helping you to see what they’re looking for most and how to really deliver a successful digital website.

Designing the User Experience

An important aspect of a successful online shop is a good user experience. Make sure your store is clear, easy to navigate and use, and optimised for mobile devices. In addition, consider the aesthetic aspect, as an attractive website design can help attract and retain customers.

Content creation

Quality content is crucial when creating an online shop. Make sure that product descriptions are clear, attractive and informative. In addition, consider adding additional content such as blog posts, product guides or customer stories that will increase your store’s appeal and improve SEO.

Payment Systems Integration

The integration of efficient payment systems is also crucial for the success and operation of an online shop. Ensure that you provide your customers with a variety of payment methods such as credit cards, PayPal, bank transfer, etc. In addition, ensure the security and protection of customer data.

Step 3: Optimisation and Promotion

Once your online shop is set up, then comes the online optimisation and promotion. This includes search engine optimisation, social media, email marketing, paid advertising and data analysis. Well-optimised websites rank higher on Google, which means more visitors and more traffic to your online shop.

Why is seo optimisation crucial? How to optimise an advanced online shop?

Optimising your website is the key to improving your online shop’s visibility on the web. An online shop that is well optimised will rank better on search engines, which means more traffic to the website and a greater chance of converting visitors into customers. In addition, optimisation contributes to a better user experience by allowing faster loading times on the website, better navigation and clearer information.

Optimising a website involves a number of activities, such as optimising content, improving user experience, technical optimisation and implementing SEO (search engine optimisation) and SEM (paid search advertising) strategies. It is also important to regularly monitor and analyse the results and adjust strategies according to the findings.

How to promote an online shop and Why is promotion key?

Website promotion can be done in a variety of ways, including digital marketing, social media, email marketing, content, affiliate programmes, influencer marketing and traditional advertising channels such as print media and radio ads. It is important to choose the promotion strategies that are best suited to your target audience and business objectives.

Promotion is the key to gaining the attention of potential customers and increasing the visibility of your online shop. Without proper promotional activities, your online shop will have a hard time being noticed in the competitive online environment. Promotion also helps to establish and strengthen customer relationships and encourages greater customer engagement and loyalty.

How to achieve success with promotion?

Success with website promotion requires consistent implementation and monitoring of promotional activities and adjusting them according to their effectiveness. It is also important to build a strong brand and establish a positive reputation among potential customers. By monitoring analytics and customer feedback, you can continuously improve your promotional strategies and achieve better and better results.

Search Engine Optimisation (SEO)

Search engine optimisation is the key to increasing the visibility of your online shop in search results. Use relevant keywords, optimise meta descriptions, URLs and content, and build quality links to improve your position in search engines.

Use Social Networks

Social networks are a great tool to promote your online shop and connect with your customers. Publish engaging content, engage with your audience, use advertising campaigns and follow trends to increase your social media presence.

Email Marketing

Email marketing is an effective way to make a personal connection with your customers and promote your products or services. Send personalised emails, discount notifications, newsletters and other useful information to attract and retain customers.

Paid Advertising

Paid advertising can help you increase traffic and sales of your online shop quickly. Use Google AdWords, Facebook advertising, Instagram ads and other platforms to target advertising for your products or services and monitor the effectiveness of your campaigns. You can contact us about online promotion prices and get a quote.

Data analysis

Regularly monitoring and analysing data on visits, conversions, sales and customer behaviour will allow you to better understand the performance of your online shop and identify opportunities for improvement and optimisation. Use analytics tools like Google Analytics to track key metrics and make informed decisions.

What about the PRICE of setting up an online shop?

Providing a quality online shop is crucial to the success of your online business. This begs the question: what price should we choose and what costs can we expect or is it a fair price ? In this article, we will explore what all is involved in the process of creating such an online store and how much does it cost to create an online store

Creating an online shop for 5000 € (Professional online shop)

Planning an online shop

Starting an online shop project requires thorough planning. This includes gathering information about the client, the products, the target customers and the objectives of the shop. It is important to understand what you want to achieve with your online shop and how to adapt it to the needs of your target audience.

Configuration of servers, platform, design and modules…

After the planning, we start configuring the servers and choosing the right platform for the webshop. It also includes the design and selection of the necessary modules to make the store work. It is important that the store is optimised for fast performance and ease of use.

Overview and publication of the webshop

The penultimate step in the development process is to review and test the webshop before publishing it. This involves the involvement of various experts to ensure a quality experience for users. After approval by the client, the next step is to publish the webshop on the domain and prepare it for further management.

Izdelava spletne trgovine

Creating an online shop for €1000

Real production costs – basic webshop

When building an online shop for a lower price, shortcuts are often taken that can affect the final product. The basic costs include the preparation of the server infrastructure, the installation of the platform, the entry of basic data, the configuration of payment systems and other basic settings. However, this price often excludes support for the further management of the shop, which can lead to additional costs later on.

Will the developer provide you with sales support?

When choosing a provider to build an online shop, it is important to ask whether they will support you in selling and managing the shop. Without adequate support, there may be problems in managing the shop and the need for additional costs to deal with these problems.

What design is involved?

Lower cost websites or cheap online stores in Slovenia often use a simple design, which can affect the originality and flexibility of the store. It is important to have a clear understanding of what will be included in the design of the shop and whether this will meet your needs.

Will you be supported after the website is built?

In addition to sales support, it is important to know whether the designer will also provide support after the shop is built. Without adequate support, there may be problems in managing the shop and the need to incur additional costs to deal with these problems.

When choosing a price for an online shop, it is crucial to consider the services and support involved. Cheaper options may carry risks and additional costs in the future, while higher prices offer a more comprehensive service and support. It is important to consider the long-term goals of your online business and choose a provider that will help you achieve these goals.

The importance of a long-term investment: when setting up an online shop, it is crucial to understand that this is a long-term investment in your business. Lower prices are often attractive, but can lead to compromises on quality, which can prove more costly in the long run. Webshops built on a lower budget may not take into account the latest trends in design, user experience or technical stability. As a result, you may face problems such as low conversion rates, problems with the functioning of the webshop or even security vulnerabilities. It is therefore important to understand that investing in a well-designed webshop is an investment in the future of your business, which can lead to increased profitability and long-term success.

Impact on user experience: One of the most important factors in the success of an online shop is the user experience. The higher prices for creating an online shop usually include thorough planning and design that focuses on creating a positive and engaging experience for visitors. This includes consideration of user journeys, intuitive navigation, page load speed, mobile responsiveness and other aspects that can influence customer satisfaction and loyalty. Investing in higher prices can therefore lead to a better user experience, which in turn can lead to higher conversions, more sales and long-term growth for your business.

Technical stability and security: when building an online shop, higher prices usually require more attention and resources to ensure technical stability and security. This includes the use of the latest technologies and practices to avoid technical problems such as slow performance, system failures and downtime. Higher prices may also allow the use of better server capacity, resulting in faster page loads and a better user experience. In addition, higher-priced online shop providers usually include more stringent security measures, such as regular security updates, malware protection and data backups. This is crucial to protect your data and your customers’ trust in the security of your online shop.

Long-term partnership: Higher prices usually include the possibility of long-term cooperation and support, which is crucial for the successful maintenance and upgrading of your webshop in the future. Higher priced online shop providers often offer a variety of maintenance, update and customer support services that can help you solve problems, adapt to changes and improve your shop over time. If you want to ensure the long-term success of your online shop, it is worth considering choosing a provider that can offer you a long-term partnership and support through all stages of your online business.

Izdelava spletne trgovine

Let’s repeat! Key Steps for Website Development Success


1. Focus on Security

Protecting sensitive customer data is key to customer trust and loyalty. Using secure servers, SSL certificates and regularly updating software ensures a safe environment for online shopping.

2. Optimisation for Mobile Devices

In today’s mobile world, it is crucial that your advanced online store is optimised for display on a variety of devices. Mobile-friendliness improves the user experience and increases the chances of successful sales.

3. Data Analysis and Continuous Improvement

Monitoring website analytics allows you to understand user behaviour and identify areas for improvement. Continuous improvement based on the data can increase sales and customer satisfaction.

4. Quality Content and SEO

Content plays a key role in attracting visitors and improving search engine rankings. Using relevant keywords, creating engaging content and optimising meta descriptions are key steps to achieving better visibility in search engines.

Building a successful online shop is a complex process that requires planning, creativity, dedication and hard work. But with the right approach, quality design and effective marketing strategies, you can create an attractive and competitive online shop that will attract customers, increase sales and contribute to the success of your business. Follow the steps and tips in this guide and prepare for success online.

Need a new website?

Contact us

We create websites and online shops for all industries and companies that have a desire for a basic website or an advanced website or also the creation of an online store, mobile applications and also for those who only need web hosting and some maintenance of the website. We have been building the digital story for quite some time now and we know that the look of a website is very important in this day and age. We specialize in website design, online store design, SEO website optimization, mobile app development and most of all your outreach for sales results.

How much does a website cost?

For more information, you can read the following article or send us an inquiry where you are interested in the price of website development .

IB Web Logo za Podpis

upravljalec piškotkov tipske spletne tej spletni spletna postaja tipsko spletno stroški spletnega poslovna spletna spletnega oblikovanja naši spletni prodajna spletna spletnih trgovinah dizajn spletne strani prodajna spletna spletnih trgovinah dizajn spletne strani tipska spletna

Izdelava Spletnih Strani Agencija IB

Call us and together we’ll create a digital journey that will empower your business to grow, be visible and succeed in the digital world.

Your IB Agency


71-75 Shelton St Convent Garden England, United Kingdom

Subscribe to our newsletter

    © 2023 Website Development IB Agency – All Rights Reserved